Amazon’s counterfeit protection racket could cost brands millions
To say Amazon has a bit of a counterfeit program is putting it mildly. The world’s largest ecommerce platform has, for years, struggled with a reputation of general apathy in regard to policing its third-party marketplace. Sellers, for years, peddled knock-off AirPods, Birkenstock shoes, and even cosmetics. Project Zero, Amazon says, is meant to change…