the year podcasting broke – TechCrunch

Like any burgeoning art form, podcasts have a complicated relationship with corporate America. The form’s appeal has long been its accessibility; for years, it’s been open to anyone with an idea, a little free time and a computer. The results haven’t always been stellar, but the medium’s potential is seemingly limitless. The exact beginnings of…

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there – TechCrunch

In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that millions devour daily need to find a new business model. Subscription services are on the rise — with every major broadcaster launching an on-demand service — and so are ad-supported video streaming services to replace…

Communication in the Age of AI

I spent many years working with start-ups and large corporations, and invariably they all spent a large proportion of their budgets getting their message across to consumers and other businesses. Yet while there is no doubt that external communications are important, I found that the most successful companies were, in fact, the ones which dedicated…