Which is the Better Investment?

I found an interesting discussion/argument on Twitter that was sparked when someone mentioned that “Marketing is dead.” Plus there is no shortage of people proclaiming online (every year, it seems) that “SEO is dead.” I know that content marketing isn’t exactly traditional marketing, but it is marketing nonetheless. I’m not here to argue whether they…

Which is the Better Investment?

I found an interesting discussion/argument on Twitter that was sparked when someone mentioned that “Marketing is dead.” Plus there is no shortage of people proclaiming online (every year, it seems) that “SEO is dead.” I know that content marketing isn’t exactly traditional marketing, but it is marketing nonetheless. I’m not here to argue whether they…

Collect and leverage zero-party data to personalize marketing and drive growth – TechCrunch

Zero-party data has very quickly become the biggest buzzword in marketing and digital advertising. Unlike third-party data, which is collected by aggregators and ad platforms through third-party cookies and unsavory tracking techniques, zero-party data is collected voluntarily and directly from customers. Think of the kind of things you’d tell a store associate helping you find…