Top B2B Marketing Strategies for SaaS Businesses

Opinions expressed by Entrepreneur contributors are their own. Effective B2B marketing for SaaS businesses can look much different from brick-and-mortar organizations, but some strategies hold across all fields. SaaS businesses fill a niche by providing necessary subscription services to companies online. Most brands utilize at least one SaaS company, whether for email automation, customer management,…

Microsoft and Okta Confirm Breach by LAPSUS$ Extortion Group

Microsoft on Tuesday confirmed that the LAPSUS$ extortion-focused hacking crew had gained “limited access” to its systems, as authentication services provider Okta revealed that nearly 2.5% of its customers have been potentially impacted in the wake of the breach. “No customer code or data was involved in the observed activities,” Microsoft’s Threat Intelligence Center (MSTIC)…

Japan’s Terra Drone lands $70M Series B funding to accelerate global expansion  – TechCrunch

As the use of aircraft like drones, electric vertical take-off and landing vehicles and uncrewed aerial vehicles take off, Japanese startup Terra Drone wants to make sure trafficking the skies doesn’t get overlooked. “Our airspace is going to get more crowded than ever, but most companies today are concentrating only on hardware development,” said Terra…