How (not) to sell a tech idea

The year is 1995. Bill Gates explains to a skeptic David Letterman on his late-night show why the Internet is “the new big thing.” Yet that deliciously vintage clip actually shows Gates failing miserably at presenting the Internet as something more than a frivolous fad. You would have thought that for someone who had become…

How (not) to sell a tech idea

The year is 1995. Bill Gates explains to a skeptic David Letterman on his late-night show why the Internet is “the new big thing.” Yet that deliciously vintage clip actually shows Gates failing miserably at presenting the Internet as something more than a frivolous fad. You would have thought that for someone who had become…

4 simple things social media marketers can do to improve social responsibility

Corporate social responsibility (CSR) can take many different forms. Some businesses launch full campaigns that include revamping corporate or manufacturing policies and supporting them with fundraisers, volunteer activities, and charitable donations. Others companies start massive social cause campaigns to give attention to specific issues.  While large CSR initiatives are impressive, there are smaller efforts that all…