Lotame unveils Cartographer, its new approach to tracking user identity – TechCrunch

Lotame, a company offering data management tools for publishers and marketers, today unveiled a new product called Cartographer — described by CMO Adam Solomon as “our new people-based ID solution.” In other words, it’s Lotame’s offering to help businesses connect their visitor and customer data across platforms and devices. We’ve written about plenty of other cross-device…