‘Tangential’ content is the link building tactic your brand is missing out on

Branded content is crucial for many reasons: communicating the value of your product/service, helping people make buying decisions, providing pertinent information to your primary audience, and more. But if your marketing goals include earning high-quality backlinks, building your brand awareness, and increasing your organic traffic, tangential content needs to be in your content strategy. So…

2021 Trends in Collaboration Technology

This post is part of G2’s 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2’s chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

Cross-Platform ElectroRAT Malware Targeting Cryptocurrency Users

Cybersecurity researchers today revealed a wide-ranging scam targeting cryptocurrency users that began as early as January last year to distribute trojanized applications to install a previously undetected remote access tool on target systems. Called ElectroRAT by Intezer, the RAT is written from ground-up in Golang and designed to target multiple operating systems such as Windows,…

2021 Trends in Collaboration Technology

This post is part of G2’s 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2’s chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.