Our Precious

I’ve long theorized that one’s moral character is inversely proportional to the number of syllables in one’s Starbucks order. (Yes, this is a tech column. We’ll get to that. Have faith.) To which a friend pointed out that what Starbucks offers is control — your drink, exactly how you want it — and the smaller…

We shouldn’t market to people’s past — we need real-time, location-based strategies

When sports analytics folks crunch the numbers behind professional athlete’s batting, pitching, throwing and dunking, they are looking at past performance to better predict future behavior. Marketers and developers do the same for you and me but therein lies a problem (and a tremendous opportunity). Professional athletes are paid to do the same things well,…