Harley-Davidson spins out LiveWire into a standalone electric motorcycle brand – TechCrunch

LiveWire, Harley-Davidson’s electric motorcycle, is being spun out as a standalone brand, complete with a new logo and brand identity. Harley-Davidson first unveiled the LiveWire electric motorcycle in 2018 with a listing price of $29,799, placing it on the higher end for motorcycles. It went into production the following year, with some bumps, including a…