Patagonia and Oatly Just Used This Clever Tactic for Better Brand Visibility — Here’s How You Can Replicate It

Opinions expressed by Entrepreneur contributors are their own. Brands are always looking for new and innovative public relations and marketing strategies to stand out in a crowded marketplace and capture the attention of their target audience. One highly effective strategy is newsjacking, which involves leveraging the momentum of trending news stories to significantly enhance visibility…