We shouldn’t market to people’s past — we need real-time, location-based strategies

When sports analytics folks crunch the numbers behind professional athlete’s batting, pitching, throwing and dunking, they are looking at past performance to better predict future behavior. Marketers and developers do the same for you and me but therein lies a problem (and a tremendous opportunity). Professional athletes are paid to do the same things well,…

White House says a draft executive order reviewing social media companies is not “official” – TechCrunch

A draft executive order circulating around the White House “is not the result of an official White House policymaking process,” according to deputy White House press secretary, Lindsay Walters. According to a report in The Washington Post, Walters denied that White House staff had worked on a draft executive order that would require every federal agency to…