Want to Attract Diverse Talent? You Need to Work on Your Employer Brand — Here’s Why.

Opinions expressed by Entrepreneur contributors are their own. Now more than ever, this question of what a business’ values, perspective, and stance are on certain social issues is under the microscope of diverse applicants. According to Monster.com, 86% of applicants actively engaged in a job search care about an employer’s reputation with regard to diversity,…

Malvertisers Using Google Ads to Target Users Searching for Popular Software

Oct 20, 2023NewsroomMalvertising / Cyber Threat Details have emerged about a malvertising campaign that leverages Google Ads to direct users searching for popular software to fictitious landing pages and distribute next-stage payloads. Malwarebytes, which discovered the activity, said it’s “unique in its way to fingerprint users and distribute time sensitive payloads.” The attack singles out…

How to Make Your Venture Recession-Proof

Opinions expressed by Entrepreneur contributors are their own. Economic recessions can be daunting for businesses across various industries, but agile new ventures have a unique opportunity to thrive during challenging times. During economic downturns, businesses want to reduce costs while keeping operations going. Any company can be agile and provide value to customers, so it…

How to Build Strong Marketing at a Mature Company

Opinions expressed by Entrepreneur contributors are their own. Marketing teams at mature companies aren’t usually tasked to reinvent the wheel. They’re not responsible for driving triple-digit year-over-year growth. They’ve already introduced major initiatives and hired internally and/or found partners to help run them. This might sound cushy to marketers used to high-growth and startup land.…

A New Low-Cost Cybercrime Weapon Emerges

Oct 20, 2023NewsroomCyber Threat / Malware A new information stealer named ExelaStealer has become the latest entrant to an already crowded landscape filled with various off-the-shelf malware designed to capture sensitive data from compromised Windows systems. “ExelaStealer is a largely open-source infostealer with paid customizations available from the threat actor,” Fortinet FortiGuard Labs researcher James…