Freshworks acquires customer success service Natero – TechCrunch
Customer engagement service Freshworks, which you may still remember under its old name of Freshdesk, today announced that it has acquired Natero, a customer success service with some AI/ML smarts that helps businesses prevent churn and manage their customers. The acquisition, Freshworks CEO Girish Mathrubootham told me, will help the company complete its mission to…