DeadHappy, the UK pay-as-you-go life insurance provider, raises £4M Series A – TechCrunch

DeadHappy, a U.K.-based insurtech startup that wants to offer more flexible life insurance and remove the taboo surrounding death, has raised £4 million in Series A funding. Backing comes from e.ventures, alongside the company’s seed investor Octopus Ventures. Founded in 2017, DeadHappy claims to be the UK’s “first fully digital pay-as-you-go life insurance provider”. It…