How to Use Behavioral Biases for Better Marketing to Your Customer (+Brand Examples)
Ever wondered why some marketing ideas spread overnight while others disappear into thin air?
Ever wondered why some marketing ideas spread overnight while others disappear into thin air?
Jessica spends 12 hours a day on the internet managing security for web assets and loves her macha tea
According to a new report from the Nikkei, a Japanese business daily, Apple is now in the final stages of certifying OLED screens from BOE for use in its future iPhones. The flexible displays are apparently undergoing aggressive testing, which raises the possibility that Apple could for the first time source such panels from China.…
[Update: the Music tab has been relocated] Google’s Play Store has gotten a big visual makeover, the company announced today, with changes that include a cleaner look-and-feel, new navigation, an easier way to to see app information and more. Most notably, however, is that Google has taken a page from Apple’s playbook with the priority…
More posts by this contributor Why are revenue-based VCs investing in so many women and underrepresented founders? Should your new VC fund use revenue-based investing? Most founders who are raising capital look first to traditional equity VCs. But should they? Or should they look to one of the new wave of revenue-based investors? Revenue-based investing…
First of all, keep it out of the light. It hates bright light, especially sunlight, it’ll kill it. Second, don’t give it any water, not even to drink. But the most important rule, the rule you can never forget, no matter how much it cries, no matter how much it begs, never feed it after…
T-Mobile customers across the U.S. said they couldn’t make calls or send text messages following an outage. We tested with a T-Mobile phone in the office. Both calls to and from the T-Mobile phone failed. When we tried to send a text message, it said the message could not be sent. Access to mobile data…
Eminem’s music publisher Eight Mile Style has filed a lawsuit against Spotify, accusing the service of “blatant copyright infringement” in streaming “Lose Yourself” and other Eminem songs. As explained by The Hollywood Reporter, the suit is tied Spotify’s implementation of the Music Modernization Act, which was signed into law last year. Under the MMA, Spotify…
ThredUp, the 10-year-old fashion resale marketplace, has a lot of big news to boast about lately. For starters, the company just closed on $100 million in fresh funding from an investor syndicate that includes Park West Asset Management, Irving Investors and earlier backers Goldman Sachs Investment Partners, Upfront Ventures, Highland Capital Partners and Redpoint Ventures.…
A group of 4chan users have taken to Twitter, impersonating Jews and promoting anti-Semitic conspiracy theories following a call to arms on the popular message board. In the original post, the unknown user urged readers to “create a massive movement of fake Jewish profiles on Facebook, Twitter” and other social media platforms. “Since Jews shapeshift…
After Valve banned him from its bug bounty program, a researcher has found a second zero-day vulnerability affecting the Steam gaming client.
Jessica spends 12 hours a day on the internet managing security for web assets and loves her macha tea