Soft Launch vs. Hard Launch (+Digital Strategies)
In the world of rapid product development and digital advertising, getting a glimpse of market acceptance for a brand or product launch prior to release can be game-changing.
In the world of rapid product development and digital advertising, getting a glimpse of market acceptance for a brand or product launch prior to release can be game-changing.
Jessica spends 12 hours a day on the internet managing security for web assets and loves her macha tea
A couple or so weeks ago an unannounced Huawei tablet leaked in some official-looking (yet low quality) renders, showing a punch-hole display housing a selfie camera in one corner, incredibly thin bezels for a tablet, a keyboard accessory, and a stylus that magnetically attaches to the tablet’s top side. Today Evan Blass, aka @evleaks, has…
A security researcher has found several vulnerabilities in the popular open-source Horde web email software that allow hackers to near-invisibly steal the contents of a victim’s inbox. Horde is one of the most popular free and open-source web email systems available. It’s built and maintained by a core team of developers, with contributions from the…
The world of phone-based AR has involved a lot of promises, but the future that’s developed has so far been more iterative and less platform shift-y. For startups exclusively focused on mobile AR, there’s been some soul-searching to find ways to bring more lightweight experiences to life that don’t require as much friction or commitment…
Using a computer and modern software can be a chore to begin with for the visually impaired, but fundamentally visual tasks like 3D design are even harder. This Stanford team is working on a way to display 3D information, like in a CAD or modeling program, using a “2.5D” display made up of pins that…
Just around 9:45 a.m. Pacific Time on February 28, 2017, websites like Slack, Business Insider, Quora and other well-known destinations became inaccessible. For millions of people, the internet itself seemed broken. It turned out that Amazon Web Services was having a massive outage involving S3 storage in its Northern Virginia datacenter, a problem that created…
Paidy, a Japanese financial tech startup that provides instant credit to consumers in Japan, announced today that it has raised a total of $143 million in new financing. This includes a $83 million Series C extension from investors including PayPal Ventures and debt financing of $60 million. The funding will be used to advance Paidy’s…
Nokia is to equip a major state-run industrial training facility in Brazil with 5G and AI to accelerate Industry 4.0 skills, trials, and deployments in the region. The Finnish vendor will deploy connectivity and analytics solutions at the country’s National Service for Industrial Training (SENAI-SP) in São Caetano do Sul, in São Paulo state, a…
Facing increasing scrutiny from international and domestic regulators, the Altria Group has decided to write down its investment into the e-cigarette company JUUL by $4.5 billion. That’s roughly one-third of the $12.8 billion that the tobacco giant had invested into JUUL a little less than one year ago. What a difference a year has made.…
I am convinced personal electric vehicles like e-bikes and e-scooters are the best way to get around a crowded metropolis like New York City. No vehicle has convinced me more than the Juiced Bikes CrossCurrent X. This $2,500 e-bike is a standout commuter vehicle, checking off a formidable list of features at a price that won’t…