How startups can make influencer marketing work on a budget – TechCrunch

Ishveen Anand Contributor Ishveen is the CEO+Founder of OpenSponsorship.com, a marketplace she founded after her experiences being a successful sports agent, to bring transparency and affordability to the sports marketing industry, namely between brands and athletes. Influencer Marketing has ballooned into a $25 billion industry, yet many marketing managers are left confused by this, because…

A rare glimpse into the sweeping — and potentially troubling — cloud kitchens trend – TechCrunch

Independent restaurant owners may be doomed, and perhaps grocery stores, too. Such is the conclusion of a growing chorus of observers who’ve been closely watching a new and powerful trend gain strength: that of cloud kitchens, or fully equipped shared spaces for restaurant owners, most of them quick-serve operations. While viewed peripherally as an interesting…