Albertsons sets off Firework’s livestream, shoppable video experience on website – TechCrunch
Grocery giant Albertsons Companies, which owns Safeway and Jewel-Osco, is steadily adding to its digital transformation, this time with shoppable, livestream video experiences developed by Redwood City-based Firework. Firework noted that Albertsons is the first U.S. grocer to utilize its platform to create, host and curate their own short-form and livestream video for the Albertsons…