‘Tangential’ content is the link building tactic your brand is missing out on

Branded content is crucial for many reasons: communicating the value of your product/service, helping people make buying decisions, providing pertinent information to your primary audience, and more. But if your marketing goals include earning high-quality backlinks, building your brand awareness, and increasing your organic traffic, tangential content needs to be in your content strategy. So…

Cross-Platform ElectroRAT Malware Targeting Cryptocurrency Users

Cybersecurity researchers today revealed a wide-ranging scam targeting cryptocurrency users that began as early as January last year to distribute trojanized applications to install a previously undetected remote access tool on target systems. Called ElectroRAT by Intezer, the RAT is written from ground-up in Golang and designed to target multiple operating systems such as Windows,…