Which is the Better Investment?

I found an interesting discussion/argument on Twitter that was sparked when someone mentioned that “Marketing is dead.” Plus there is no shortage of people proclaiming online (every year, it seems) that “SEO is dead.” I know that content marketing isn’t exactly traditional marketing, but it is marketing nonetheless. I’m not here to argue whether they…

LightForce Orthodontics wolfs down $50M to straighten out that crooked smile of yours – TechCrunch

Everyone’s set of teeth are different enough that orthodontics has traditionally been part artistry, part medical witchcraft. In the late 1990s, Invisalign changed the industry with customizable aligners, but it turns out that aligners only serve 30% of orthodontics patients. For the rest, there hasn’t been much in the way of innovation — until LightForce…