Which is the Better Investment?

I found an interesting discussion/argument on Twitter that was sparked when someone mentioned that “Marketing is dead.” Plus there is no shortage of people proclaiming online (every year, it seems) that “SEO is dead.” I know that content marketing isn’t exactly traditional marketing, but it is marketing nonetheless. I’m not here to argue whether they…

Home, star, trucker – TechCrunch

Once I was recovered from the initial surrealism of Amazon launching its own home robot, I immediately thought about iRobot. The company cornered the home robotics market a decade ago, and while there are now countless robot vacuums, they’re all more or less riffs on the Roomba. The issue with having a big hit is…

Here’s how Rippling, fresh off its Series C round, aims to center companies around ’employee identity’ – TechCrunch

Late last month, Rippling, the now five-year-old company founded by serial entrepreneur Parker Conrad, raised $250 million in Series C funding in a round that pushed its valuation to a whopping $6.5 billion. Now, Conrad is taking the wraps off what had investors so excited in the outfit, which already helps companies manage their employees’…

How to build a business case for 5G manufacturing

AE Aerospace uses 5G manufacturing processes to optimize workflow and monetize excess production capacity So the logic goes, enterprise buyers aren’t investing in technologies like 5G without a strong business case that reflects the impact wireless will have on operational key performance indicators, cost savings, and new revenue generation. That means the success of digital…