How to build a business case for 5G manufacturing

AE Aerospace uses 5G manufacturing processes to optimize workflow and monetize excess production capacity So the logic goes, enterprise buyers aren’t investing in technologies like 5G without a strong business case that reflects the impact wireless will have on operational key performance indicators, cost savings, and new revenue generation. That means the success of digital…

Collect and leverage zero-party data to personalize marketing and drive growth – TechCrunch

Zero-party data has very quickly become the biggest buzzword in marketing and digital advertising. Unlike third-party data, which is collected by aggregators and ad platforms through third-party cookies and unsavory tracking techniques, zero-party data is collected voluntarily and directly from customers. Think of the kind of things you’d tell a store associate helping you find…