Bellabeat’s Ivy bracelet tries to do it all — but it can only do some – TechCrunch

Wellness startup Bellabeat, which has primarily marketed its wearable health trackers to women, recently introduced Ivy, a stylish, comfortable health tracker with a long-lasting battery life, poised as a prettier version of a Fitbit. But the accompanying subscription “Coach” software supporting the new bracelet feels like it’s still in beta, which is concerning for a product…