4 ways to use e-commerce data to optimize LTV pre- and post-holiday • TechCrunch
Dan LeBlanc is the CEO and co-founder of Daasity, a data and analytics company built for omnichannel brands. For consumer brands, the holiday season is go time. The high-energy, two-month period that starts on Black Friday and Cyber Monday (BFCM) can account for as much as 19% of a brand’s total annual retail sales, according…