Q1 2023 market map: SaaS cost optimization and management

Jonathan Schwartz Contributor When engaging with our portfolio companies as well as with new investment opportunities, we’ve noticed that “profitability” and “efficiency” are two words that are often grouped with “growth” in every sentence. Three months into 2023, investors continue to use buzz words like “responsible growth,” “business efficiency” and “quality marketing” when explaining how…

Building a lean B2B startup growth stack

Keith Putnam-Delaney Contributor Keith Putnam-Delaney is the founder and CEO of Primer, a platform that offers hyperprecise targeting for B2B marketers. Growing a B2B business is becoming increasingly complex. The market is inundated with products thanks to the explosion of SaaS, it’s getting harder to leverage ad platforms and email, and identity management is Byzantine.…