It’s official: Better.com is going public

We didn’t think we’d see the day. Digital mortgage lender Better.com’s proposal to combine with Aurora Acquisition Corp. via a SPAC (special purpose acquisition) has been approved by shareholders, the company confirmed today. According to a Securities and Exchange Commission (SEC) filing, Better.com will combine with Aurora, or go public, “on or about August 22,…

Unveiling the winning formula: How B2C fintechs conquer customer acquisition

Ian Sherman advises PE/VC-backed portfolio companies at Sagard on growth marketing. He has a prior executive track record of driving profitable, eight-figure revenue expansion for consumer brands. In the fast-paced world of B2C (business-to-consumer) startups, mastering marketing spend is the key to achieving sustainable growth and securing a leading position in the market. While there’s…