WhatsApp broadens in-app features to help users browse and find businesses • TechCrunch

WhatsApp is introducing new Yellow Pages-like features to help users find businesses from within the instant messaging app, part of the Meta-owned platform’s growing attempts to make deeper inroads with e-commerce. The encrypted messaging service, used by over 2 billion users worldwide, said on Thursday that it’s expanding a feature called ‘Directory’ to all users…