Swell takes in $20M to develop more adaptable headless commerce infrastructure – TechCrunch
Starting an e-commerce business on one of the large marketplaces, for example, Shopify, can be an easy process, but what the team at Swell began to notice was that the model could only take a business so far. Swell is working in “headless” commerce, which means it is disconnecting the front end of a website,…