Carve out a place for your brand with a positioning statement – TechCrunch

Jamie Viggiano Contributor Jamie Viggiano is the chief marketing officer at Fuel Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. More posts by this contributor Create target customer personas to develop successful growth strategies Start building your brand book with a visioning workshop It’s human nature to reflexively categorize and…

Carve out a place for your brand with a positioning statement – TechCrunch

Jamie Viggiano Contributor Jamie Viggiano is the chief marketing officer at Fuel Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. More posts by this contributor Create target customer personas to develop successful growth strategies Start building your brand book with a visioning workshop It’s human nature to reflexively categorize and…

Three ways IoT can help save our climate (Reader Forum)

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The Future of City Mobility and Automotive

Cities are facing one big challenge: failing infrastructure, which is impacting all facets of city mobility including automotive. Even with hybrid working arrangements for many, there is still a strain on our cities’ infrastructure systems. Here is my question: what if we reimagined mobility? I recently had an opportunity to sit down with Sanjay Ravi,…