Tumblr iOS revenue increased 125% since launching its parody of paid verification • TechCrunch

Tumblr’s parody of paid verification has already delivered the social network and blogging platform a 125% boost in iOS in-app purchase revenue since November, according to a new analysis of the app’s in-app consumer spending. The company, now operated by WordPress owner Automattic following its 2019 acquisition, launched its response to Twitter’s paid verification hustle…