Thrasio cuts stake, loses control in Indian house of brands in likely market retreat
Founders of Lifelong Online have bought back a majority ownership and control in the Indian house of brands from Thrasio in what appears to be a retreat for the “Amazon aggregator” from the key overseas market. Existing investors of Lifelong, Tanglin Venture Partners and Hero Enterprise, also increased their ownership in Lifelong Online. Thrasio will…