Category Archives: Cyber protection and web Security

In the past year, the virtual event software industry has undergone a massive transformation. Before 2020, almost nobody was talking about virtual events. If they were, they may have been referring to webinars, the more passive cousin of virtual events. Most businesses did not have a virtual event strategy in place—conferences, trade shows, and professional meetings were always in-person affairs, after all.

I’ve heard the term “personalization” so often over the last few years—usually in the context of “You need to personalize content to connect with your customers,” or “Personalization will not only enhance the customer experience, but it will also help improve customer loyalty.”

I’ve heard the term “personalization” so often over the last few years—usually in the context of “You need to personalize content to connect with your customers,” or “Personalization will not only enhance the customer experience, but it will also help improve customer loyalty.”

I’ve heard the term “personalization” so often over the last few years—usually in the context of “You need to personalize content to connect with your customers,” or “Personalization will not only enhance the customer experience, but it will also help improve customer loyalty.”

Have you ever started purchasing a flight for a weekend trip on your laptop but get interrupted, and forget? Then later, you’re scrolling through Instagram when your preferred airline’s ad pops up, reminding you to complete booking your flight. You open up the airline app on your smartphone and find all your personal information and preferences already stored, allowing you to complete the booking within a few clicks.