G2’s CDP Category Grows as Importance for Data Transparency Increases

I’ve heard the term “personalization” so often over the last few years—usually in the context of “You need to personalize content to connect with your customers,” or “Personalization will not only enhance the customer experience, but it will also help improve customer loyalty.”

G2’s CDP Category Grows as Importance for Data Transparency Increases

I’ve heard the term “personalization” so often over the last few years—usually in the context of “You need to personalize content to connect with your customers,” or “Personalization will not only enhance the customer experience, but it will also help improve customer loyalty.”

G2’s CDP Category Grows as Importance for Data Transparency Increases

I’ve heard the term “personalization” so often over the last few years—usually in the context of “You need to personalize content to connect with your customers,” or “Personalization will not only enhance the customer experience, but it will also help improve customer loyalty.”

The Future of Virtual and Hybrid Events in a Post-Pandemic Landscape

In the past year, the virtual event software industry has undergone a massive transformation. Before 2020, almost nobody was talking about virtual events. If they were, they may have been referring to webinars, the more passive cousin of virtual events. Most businesses did not have a virtual event strategy in place—conferences, trade shows, and professional meetings were always in-person affairs, after all.

The Future of Virtual and Hybrid Events in a Post-Pandemic Landscape

In the past year, the virtual event software industry has undergone a massive transformation. Before 2020, almost nobody was talking about virtual events. If they were, they may have been referring to webinars, the more passive cousin of virtual events. Most businesses did not have a virtual event strategy in place—conferences, trade shows, and professional meetings were always in-person affairs, after all.