Knotch launches Blueprint to help marketers find the best publishers of sponsored content – TechCrunch

When I last wrote about Knotch, the company had just patented its color-based feedback system that helps advertisers measure the effectiveness of their sponsored content. Since then, it’s added a competitive intelligence product and now Blueprint, a tool for marketers who want to find the best topics, formats and partners to reach their desired audience.…

Investors see an opportunity framed in Lensabl’s prescription lens fulfillment business – TechCrunch

Lensabl, the company that has built a business putting prescription lenses into any style of glasses frame, has raised $3.7 million in a new round of funding.  Based in Los Angeles, Lensabl already has an agreement inked with the city’s latest tech wunderkind, partnering with the spectacles-producing augmented reality luminaries at Snap. “We are the…