These 2 Mental Models Are Highly Effective in PR

Opinions expressed by Entrepreneur contributors are their own. Mental models are frameworks that help people to understand and organize complex information. Mental models are used in many fields, including psychology, cognitive science, computer science and architecture. They are also used in marketing and management strategy. Mental models can be applied to the understanding of any…

A Red Button Technique for Effective Communication

Opinions expressed by Entrepreneur contributors are their own. Editing one’s own podcast begins a perilous journey. Agonizing over every little fumble, verbal crutch, filler and awkward pause, one’s mind begins to anticipate each impending “um,” “ah” and “right.” Like pesky little potholes along the way to rhetorical Valhalla — they offer a wincing reminder that laudatory…