How Chick-fil-A’s Secret Sauce Can Help Entrepreneurs Pick a Winning Franchise

Opinions expressed by Entrepreneur contributors are their own. When I speak with individuals considering investing in emerging franchise brands, they often express excitement about the opportunity to be a part of building a brand from the ground up. However, they often need help determining how to assess the brand’s potential for success effectively. “Will this…

How Chick-fil-A’s Secret Sauce Can Help Entrepreneurs Pick a Winning Franchise

Opinions expressed by Entrepreneur contributors are their own. When I speak with individuals considering investing in emerging franchise brands, they often express excitement about the opportunity to be a part of building a brand from the ground up. However, they often need help determining how to assess the brand’s potential for success effectively. “Will this…

5 Steps to Position Your Brand for Maximum Success

Opinions expressed by Entrepreneur contributors are their own. Building a market share that drives positive margins rarely happens by accident. It requires business awareness, a feasible concept, a team of experts and thoughtful expression of your values — to investors, vendors, customers and employees alike. Stakeholders, including the community, will form conclusions and opinions about…