We shouldn’t market to people’s past — we need real-time, location-based strategies

When sports analytics folks crunch the numbers behind professional athlete’s batting, pitching, throwing and dunking, they are looking at past performance to better predict future behavior. Marketers and developers do the same for you and me but therein lies a problem (and a tremendous opportunity). Professional athletes are paid to do the same things well,…

The crypto fatigue is real

I’ll admit it, this prolonged cryptocurrency bear market that we’re in has got me feeling down. A year ago I was enormously bullish on everything blockchain and cryptocurrency, and I still am, but 2018 has given me a mild distaste for the whole space. The market’s continuous, slow bleed throughout the year definitely has to…

Microsoft’s Windows 10 October 2018 update can’t check storage space – here’s what to do

Uh-oh, it looks like someone forgot to include the “check to ensure there’s enough storage space before installing” feature in the October Windows 10 update. As PC World reported yesterday, Microsoft quietly published a support document indicating people who attempt to run the impending October update on Windows 10 machines could find themselves rather frustrated…