Macron announces €5 billion late-stage investment pledge from institutional investors – TechCrunch

President Emmanuel Macron announced in a speech ahead of France Digitale Day that the French government has convinced institutional investors to invest more heavily in late-stage VC funds and asset managers in one way or another. Institutional investors have committed to investing $5.5 billion (€5 billion). “We’ll have €2 billion that will go in so-called…

GoDaddy upgrades its website builder with customized marketing action plans – TechCrunch

GoDaddy’s website-building product GoCentral is getting an upgrade today — and along with new features, there’s a new name: Websites+Marketing. As you can probably guess, Websites+Marketing isn’t just a website builder. After all, as Senior Director of Product Management Heidi Gibson put it, a small business website is now part of a “a whole ecosystem…

In a social media world, here’s what you need to know about UGC and privacy – TechCrunch

Brett is the Chief Marketing Officer of Monotype and is responsible for the company’s worldwide marketing and product strategies. In today’s brand landscape, consumers are rejecting traditional advertising in favor of transparent, personalized and most importantly, authentic communications. In fact, 86% of consumers say that authenticity is important when deciding which brands they support. Driven…