In a social media world, here’s what you need to know about UGC and privacy – TechCrunch

Brett is the Chief Marketing Officer of Monotype and is responsible for the company’s worldwide marketing and product strategies. In today’s brand landscape, consumers are rejecting traditional advertising in favor of transparent, personalized and most importantly, authentic communications. In fact, 86% of consumers say that authenticity is important when deciding which brands they support. Driven…