Forging Ahead: Understanding Influencer Partnerships in Brand Creation and Management

Opinions expressed by Entrepreneur contributors are their own. In today’s digital-first world, brands are increasingly turning to social media influencers to amplify or be the face of their brands. The decision to collaborate with influencers, however, is not one to be taken lightly. Compared to traditional marketing channels, influencer partnerships come with their own set…

Forging Ahead: Understanding Influencer Partnerships in Brand Creation and Management

Opinions expressed by Entrepreneur contributors are their own. In today’s digital-first world, brands are increasingly turning to social media influencers to amplify or be the face of their brands. The decision to collaborate with influencers, however, is not one to be taken lightly. Compared to traditional marketing channels, influencer partnerships come with their own set…

Forging Ahead: Understanding Influencer Partnerships in Brand Creation and Management

Opinions expressed by Entrepreneur contributors are their own. In today’s digital-first world, brands are increasingly turning to social media influencers to amplify or be the face of their brands. The decision to collaborate with influencers, however, is not one to be taken lightly. Compared to traditional marketing channels, influencer partnerships come with their own set…