The CEO of a Disaster Restoration Company On How the Business Has Changed: ‘Today, at Least 50% Is About the Emotional Damage’

Miri Offir knows how to talk to people in crisis. After serving in the Israeli military, she came to the U.S. in 2003 and took a secretary job at the post-disaster recovery franchise 911 Restoration. She worked her way up — eventually becoming the company’s CEO in 2022, now overseeing 291 franchises. So when Offir…