Which is the Better Investment?

I found an interesting discussion/argument on Twitter that was sparked when someone mentioned that “Marketing is dead.” Plus there is no shortage of people proclaiming online (every year, it seems) that “SEO is dead.” I know that content marketing isn’t exactly traditional marketing, but it is marketing nonetheless. I’m not here to argue whether they…

Return of the Jedi? – TechCrunch

Tom Fletcher, CMG, is principal of Hertford College, Oxford. He is a former U.K. ambassador and 10 Downing Street foreign policy adviser to three prime ministers, and a visiting professor at NYU. He is the author of the bestselling “The Naked Diplomat: Power and Politics in the Digital Age” (2016) and the forthcoming “Ten Survival…