August 2021 Guest Opinion: Location-Based Automation- Why a Digital Twin of Moving Things is the Missing Piece for Successful Industrial Automation

August 27, 2021 This article outlines why the promising concept of the digital twin has often fallen short of its goal of end-to-end automation and connectivity. It argues that to achieve a full digital transformation, companies need to equip their digital twins with precise location-based data of all moving assets on the shop floor and…

Trade promotion management startup Cresicor raises $5.6M to keep tabs on customer spend – TechCrunch

Cresicor, a consumer packaged goods trade management platform startup, raised $5.6 million in seed funding to further develop its tools for more accurate data and analytics. The company, based remotely, focuses on small to midsize CPG companies, providing them with an automated way to manage their trade promotion, a process co-founder and CEO Alexander Whatley…