G2’s CDP Category Grows as Importance for Data Transparency Increases

I’ve heard the term “personalization” so often over the last few years—usually in the context of “You need to personalize content to connect with your customers,” or “Personalization will not only enhance the customer experience, but it will also help improve customer loyalty.”

Making the smart city vision a reality

The smart city vision is a fully connected city. One that uses technology to optimise key functions from transport, to saving electricity. And this idea is gaining traction. Indeed, despite the pandemic, global spending on smart city initiatives is predicted to reach a whopping $135 billion in 2021 – a 22% increase on the year…