How the Generations Shape Sustainability

In our workforce today, we have as many as five generations to consider for the first time in history (although there are varying schools of thought on the matter)—all with differing views about the world. But interestingly, and perhaps more importantly, they have some overarching values that cross generations. To further illustrate what works for…

2021 Trends in Martech and Adtech

This post is part of G2’s 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2’s chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.