Increased Adoption of Lead-to-Account Matching and Routing Leads to New G2 Category

It’s no secret that it can be quite difficult to manage all inbound leads into an organization. When a lead form from a survey or marketing event is completed, the lead often populates in the CRM software or other related sales account management software. While this lead populates in a CRM, sales and marketing departments spend lots of time to find the correct account that matches with the lead, as well as the salesperson who should be responsible for reaching out to that lead.

Using IoT and digital twins to improve business decisions following COVID-19

Country lockdowns during the COVID-19 pandemic have had a devastating effect on companies around the globe – revenues have been upended and traditional work patterns supplanted. Fortunately, increased IoT connectivity, coupled with advances in digital twin technology, can help businesses reduce costs. They can do so by improving their situation awareness and automating their business…