Here’s why ‘if you build it, they will come’ is shitty advice
Bethany Koby and her husband Daniel Hirschmann founded Tech Will Save Us in 2012 after toy shopping for their young son left them feeling frustrated. The company, which makes DIY electronic kits for children aged from four up to 11+, started small: around the founders’ kitchen table — it now operates in 97 countries. Over the…