Lotame unveils Cartographer, its new approach to tracking user identity – TechCrunch

Lotame, a company offering data management tools for publishers and marketers, today unveiled a new product called Cartographer — described by CMO Adam Solomon as “our new people-based ID solution.” In other words, it’s Lotame’s offering to help businesses connect their visitor and customer data across platforms and devices. We’ve written about plenty of other cross-device…

Facebook is about to reveal its News tab

Facebook is getting its own dedicated news tab later this week, apparently. The platform’s tricky relationship with news is now crystallizing into a partnership, in which Facebook will pay big publishers to post to the news tab. CEO Mark Zuckerberg teased this new announcement during his tete-a-tete with Congress this week: “Later in this week…