YouTuber Caspar Lee co-founds Influencer marketing platform, raises £3M Series A – TechCrunch

Despite the inexorable rise of social media influencers, several problems remain when it comes to brands trying to use these stars to push their products. The marketing tools and processes are fragmented (read: chaotic). Attaining some level of authenticity, quality and creativity in influencer-driven campaigns is tough, to say the least. And the whole thing…

Paro raises $10 million series B to offer corporate finance expertise on demand – TechCrunch

As any CFO can attest, corporate finance is extraordinarily complicated. From tax preparation, to financial controls, to cash flow estimation and more, the finance department of any major company often has to turnaround sophisticated analyses with extreme attention to detail — and quick. Most of the time, businesses outsource at least part of those financial…