How startups can make influencer marketing work on a budget – TechCrunch

Ishveen Anand Contributor Ishveen is the CEO+Founder of OpenSponsorship.com, a marketplace she founded after her experiences being a successful sports agent, to bring transparency and affordability to the sports marketing industry, namely between brands and athletes. Influencer Marketing has ballooned into a $25 billion industry, yet many marketing managers are left confused by this, because…